Dealership News


Keeler Motor Car Company is proud to announce that it is expanding its franchise footprint with the addition of Keeler Alfa Romeo.

Keeler Alfa Romeo will specialize in the sale and service of the Fiat-Chrysler-owned Alfa Romeo brand. The store, which is currently open with cars available to purchase or lease, will sell the brand's wildly popular Giulia sedan, among other models. Current Alfa Romeo owners across the Capital Region may also visit Keeler Alfa Romeo to enjoy the industry-leading customer service only Keeler Motor Car Company can provide.

Keeler Alfa Romeo will begin operations out of the Keeler Pre-Owned building at 1111 Troy Schenectady Road in Latham. Frank Salamida, who serves as the General Manager at Keeler Pre-Owned, will also take on the General Manager role at Keeler Alfa Romeo.

Those interested in learning more about Alfa Romeo and the vehicles currently available at Keeler Alfa Romeo can browse our New Alfa Romeo Inventory as well as a selection of Pre-Owned vehicles. More new and pre-owned inventory will be available over time. Keeler Alfa Romeo will also provide updates on the store and its inventory on Facebook and Instagram.

On Saturday October 2nd Keeler MINI/Alfa/Maserati welcomed a local Car Club for a morning meet and greet before they headed off on their next adventure. So great to be able to admire some of the classic cars! Thank you again for making our Saturday morning more interesting.

Corporate News

Alfa Romeo Exec Confirms Electric Quadrifoglios Are on the Way

"The only thing better than an Alfa Romeo for a rousing Sunday drive: a Quadrifoglio. For an Alfa to get a Quadrifoglio version there must be a substantial performance difference between the core model and the performance variant that bears the four-leaf clover badge. That will not change with the advent of electrification…"

Alfa Romeo Tonale QV

"The Tonale is also the first electrified Alfa as it will be offered as a plug-in hybrid as well as with a conventional internal combustion engine. In fact, Alfa Romeo will be the first of the 14 brands within Stellantis to go full EV in North America. The brand will grow from two nameplates today, to a portfolio of five global all-electric vehicles in 2028 at which point Alfa will no longer sell vehicles with an internal combustion engine..."

2022 Alfa Romeo Giulia Fact Sheet

To learn more about the 2022 Giulia visit:

2022 Alfa Romeo Stelvio Fact Sheet 

To learn more about the 2022 Stelvio visit:


Keeler Alfa Romeo

1111 Troy Schenectady Rd
Directions Latham, NY 12110-1002

  • Sales: (518) 586-5731
  • Service: (518) 586-5729
  • Parts: (518) 586-5730


  • Monday 08:30AM - 07:00PM
  • Tuesday 08:30AM - 07:00PM
  • Wednesday 08:30AM - 07:00PM
  • Thursday 08:30AM - 07:00PM
  • Friday 08:30AM - 06:00PM
  • Saturday 08:30AM - 05:00PM
  • Sunday Closed